Logan (2017): Trailer Analysis



The equilibrium begins with the sadness and loneliness of Logan's life, shown through the dark, somber music and through the rainy settings. The fading to black and close-ups of the blood and injuries he has helps to highlight the darkness of his life and begins to show a contrast to the usual action-packed trailers the X-Men/Marvel franchise produce. The disruption appears with the girl in his workshop. The narration over the more somber music, with the medium cross cutting between Logan and the girl highlights the intensity of the moment and hints at what might follow in the film. The recognition stage is highlighted upon when it says "she needs our help". This suggests the girl is in danger and now that Logan isn't so lonely, he might be able to help. This leads in to the attempt to repair - where the action scenes begin. The more somber music becomes slightly more hopeful here however, having this music over more action-filled scenes is interesting as it is unexpected. The intense cross-cutting between action scenes heightens the tension and increases the appeal for audiences. 
Due to the film being a part of the wider X-Men/Marvel franchise, at this stage of its success, it already has an international mainstream audience to appeal to - so therefore the use of sound can afford be unconventional to make the film seem unique and perhaps more highbrow.  Fans of the genre expect repetitions - variation and the use music in contrapuntal to the action makes the audience expect something unique from the film.  The use of Johnny Cash's recording of Hurt is used as a soundtrack and therefore, the usual and perhaps, at this point of the franchise's success, cliched bass notes and dramatic music connoting epic fight sequences is substituted for something far more low key but also, at the same time, emotive - and it very effectively and subtly promises something more touching and dramatic than previous outings for Logan's character. 

We are left questioning certain aspects, as the audience only get a glimpse of the action that will occur in the film. The cross-cutting allows the audience to see parts of what happens to Logan and the people around him, however, we don't see everything and this is something that will entice people to go and see the film. The use of an already popular franchise means there is already a captive audience to go and watch it, however, the exploration of the emotion behind the action will appeal to even more people. 

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