Argo (2012): Trailer Analysis


The trailer begins by showing the audience the equilibrium narrative stage in the film through scenes from various news broadcasts about violence and extremism in Iran. We immediately do not feel safe and shocked as this is something a British audience wouldn't have experienced. The shouting from crowds mixed with the news broadcast and the rush of panic coming from the people in the building is disorientating and shows just how chaotic the country was at the time. The mixing of the sounds all at once enables the audience to also feel the panic and chaos that they are seeing. This glimpse makes audiences excited and entices them to want to watch the whole film, right from the beginning of the trailer. Whilst we are seeing the close-ups of guns and long shots of the crowds running, the news broadcast is explaining what is going on and giving all the information. 

The disruption begins when we find out that six hostages have escaped and are in hiding in the Canadian Ambassador's house. We get a medium shot of the Ambassador just as his name is said. This gives the audience an insight into who is who. The fade to blacks throughout, as well as the intense music, heightens tensions and increases the appeal to the audience. 

The recognition stage is obvious as the music changes to become a little more hopeful and upbeat as Ben Affleck's character has the idea that could get the hostages out of Iran. This also introduces the audience to another character - the young boy we only get a quick glimpse of in a close-up - which makes the audience curious as to who he is. The slide effect on image of the Hollywood sign makes the film look less like an action film and increases the comedic value of their plan to get the hostages out. This begins the repair stage of the narrative. 

The repair stage is quick, with a dramatic Hollywood style to it. It is shown when they are preparing to get the film crew together. The cross-cutting between scenes in a short space of time, as well as the upbeat music, makes the audience aware of the time frame they have to get the hostages out, but also shows the audience just how much had to happen to get it sorted. This entices people as they only get a glimpse of what happened in Los Angeles and will want to watch the film to see more. After this, as the repair stage continues, the music gets a bit more somber as they go to Iran. Throughout this scene, the music gets louder and more intense as it starts to get more dangerous. The use of the phrases "never left anyone behind" and "I'm responsible" increases the tension and threat in the film. However, the audience aren't shown what happens between the full-proof idea of making a film to the danger of death. This creates more questions as the audience will be wondering what went wrong and what will eventually happen to the hostages - will they get home or will they die?

A unique selling point of the film is Ben Affleck. Having him highlighted as a main actor is important as it might be one of the reasons that people go to watch the film. The representation of his character is vague as you see him predominantly as a protective and willing government worker however, aspects like the young boy, make the audience wonder what else makes up his character. As an audience, we don't learn much else about the other characters or their endings. This is intriguing, and makes more people want to go and see it. 

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