The upbeat music at the beginning helps to highlight the comedic values within the film, whilst also showing it to be family-friendly. The equilibrium phase in the narrative is shown, at the beginning, through his successful career and his not-so-successful parenting. This representation of his character slowly changes throughout the film as he becomes more parenting-oriented than career-oriented. We learn quite a lot about Jim Carrey's character, however we don't learn much about his family or any of the other characters in the trailer - showing that he is the main character that we should be focusing on.
The music changes during the disruption phase to create a more elusive and mysterious feeling. The symbol and the long bass note at the beginning of this change increases the tension and makes the audience want to keep watching. The use of the wide-angled slightly panned shot of Mr Popper staring out of the window cutting quickly to shots of him pulling the package inside is clever as it adds even more tension and draws people into finding out what might happen. The fade-to-blacks in this sequence also highlight the mysterious change in the trailer. The editing swipes between pest-control people highlight the comedy and family genre of the film as it leads up to the flooding in the bathroom.
There is no specific recognition phase in the narrative, however it could be argued that he realises that he should be a better father to his children, and that the penguins may help him to do that - shown through him not wanting to hand the penguins over to the zookeeper. This also leads to the repair and resolution phases, where he bonds with the penguins and with his children and they all become a family. The emotional journey expressed through the trailer will help to draw parents in to watch the film with their children. The comedy genre is again shown when he teaches the penguins how to dance - this will be popular with children in the audience as well as adults.
The trailer gives away a lot of the story and we aren't left asking many questions about the film. We learn quite a lot about the main characters but don't get the full story about them. For example, we don't know where his father is or why his career is so important to him. The audience are also possibly curious about the ending to the film, as that is not specifically mentioned, and about how some of the moments in the trailer come about, for example, when the penguins slide through the party.
A unique selling point for the film, as highlighted within the trailer with multiple camera shots and close-ups as well as being the only actor specifically mentioned, is Jim Carrey. Many adults will form a captive audience through the love of Jim Carrey films, creating a larger target audience for the family film. Many of the elements used as genre indicators in the trailer, appeal not only to children but also to adults. This helps create the ultimate atmosphere for a family comedy and encourages people to go and see it all together as a family.
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