Back to the Future (1985): Poster Analysis

The main image for this film poster is effective as it shows exactly what the film will be about. The way that the character, who is assumed to be the main character, is looking at his watch suggests that time is going to have a heavy influence in the film. The fire on the floor suggests the film is going to have some action sequences in it, this entices the audience as it is exciting. The boy in the image is seen to be a teenager - something that is relatable to the target audience of the film. The boy's facial expression suggests that he is shocked or surprised, enticing the audience as they are wondering what he is shocked about. 

The slogan, "he was never in time for his classes... he wasn't in time for his dinner... then one day... he wasn't in his time at all", suggests further that time will play a big role in the plot of the film. The way that it is smaller to the side of the poster is interesting as it doesn't take away from the main image, which attracts the audience. The title, "Back to the Future", also hints at time periods within the film. 

The bright colour for the fire and coming from the car, in contrast to the darker blue, is effective as it attracts the audience and highlights parts of the image that seem important. The title is in a matching fiery colour, which draws the audience attention to it. This means the audiences can look at the poster and then directly be attracted to the title of the film. 

The font for the title is effective as it is eye-catching and bold. It makes it look like its moving in each direction as it is slanted slightly. This hints at speed in the film, which the audience can assume, involves the car in the main image and the fire trails on the floor. The positioning of the title in the top left-hand corner of the poster means that, although it draws the attention of the audience, it doesn't take away from the dramatic main image.