Gifted (2017): Trailer Analysis


The trailer begins with an establishing birds-eye view shot of the house. At this point, during the equilibrium phase, it shows the audience the setting of the film, but it also shows that the main character may not be the richest person in the world, as the house is not overly big and fancy. This gives the audience a slight insight into the lives of the characters. The music is calm and relaxing and suggests that the film is going to be a family drama. When it cuts inside the house, there is a shot reverse shot of close ups of the two characters, which, the audience can assume, means that they are the main characters. At first, the man (her uncle) is represented as a loving father-figure to the young girl and cares a lot about her, especially her education - this is evident from the mention of him homeschooling the young girl before she goes to school. 

The disruption phase comes when she goes to school and they realise that the young girl is gifted. The music after this realisation gets upbeat and hopeful, suggesting that the girl's life is about to change for the better. The audience get introduced to a new character - the girl's mother - when she is offered the chance to go to an elite school. The audience can assume that her mother is dead from the way the man speaks about her and about his niece's life. The more important narrative scenes are broken up by montages of clips showing the man and the young girl together as a family. This pulls on the audiences heartstrings and further suggests that the film is an emotional family drama.

Another disruption is the young girl's grandmother turning up and wanting to encourage her gift by gaining full custody and sending her to an intense school. This makes the audience dislike her as she is seen to be interrupting their lives and trying to take the girl away. The music gets very tense and emotional at this point before getting slightly more intense during the court case. The fade to blacks at first make the film seem dramatic, however, later in the trailer, it causes and increases the tension and suspense. The music then gets more upbeat after he says "I'm raising her how I believe Diane would've wanted". This gives the audience hope about him gaining custody of the young girl. There are cuts between the court case and shots of the young girl enjoying herself as a child, which increases the audience hope for him to get custody and entices them to go and see it to see what happens. 

Chris Evans' character is represented as a loving and caring father-figure to his niece. He is shown to have loved his sister dearly and shows this love through raising her daughter as if she were his own. The love and care that he and the girl feel towards each other is evident through when the young girl says "he wanted me before I was smart". This pulls at the audience's heart strings and entices them to go and see the film. 

The audience are left asking many questions after the trailer. For example, what happened to the young girl's mother and who gains custody at the end of the film. These enigmas encourage the audience to go and see the film as they will answer their questions and find out what happens at the end.

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