The trailer begins by showing the equilibrium phase of the girl's life. The long shots show her shopping with, who the audience can assume is, her family and friends. There is a predominant focus on this girl, suggesting that she is the main character in the film. The close ups of the girl in the car show her happy life before the disruption occurs. The music during this time is quiet and mysterious and conveys a sense of childhood through the use of the more unusual instruments.
The disruption occurs when she notices her father has disappeared. The wing-mirror shot is effective as it allows the audience to be placed in the girl's shoes and empathise with the fear she feels. The close ups following this shot show the girl to be afraid and scared. At this point, the trailer is quite slow paced and shows the girl's realisation, increasing the tension of the trailer.
The recognition phase begins when she realises that a man, who is obviously mentally unstable, has gotten into the car and is kidnapping the girls. At this point, the music changes to a more fearful and tense sequence. This ensures the audience know what type of film it is and foreshadows that something dangerous might happen to the girls. The music then gets very quiet with occasional horror motifs. This heightens the tension and increases the fear in the audience. The twitchy cuts throughout the trailer also hint at the genre of the film and increase the intensity felt by the audience. The different costumes and close ups for each of his personalities introduces the audience to the characters that will be featured in the film and allows them to get an insight into the genre and plot of the film. This is effective as it makes the audience want to go and see it due to the unusual and intriguing nature of the plot.
An attempt to repair happens when the girls try to play his personalities against each other in order to escape. This part of the trailer includes fast paced cuts between scenes which increases the tension and fear in the audience. The horror screeching motifs also highlight this tension and hints at the genre and what might happen to the girls.
The trailer leaves the audience asking many questions. For example, who (or what) is 'the beast', do the girls escape and what are the other personalities like. These enigmas entice the audience and encourages them to go and see the film as they will want to find out what happens to the characters and how the film ends.
Unique selling points for the film are mentioned in the trailer. For example, James McAvoy, who plays the man with the personalities, is a very popular actor and this encourages the audience to see the film. Another example is M. Night Shyamalan, the director and writer of the film - he is a very popular director, producer and writer and has worked on many other famous horror films.
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