By using the image of the panda, I was able to continue the brand identity through the poster, magazine cover and trailer. I chose to contrast the red of the title by making the image black and white and using white fonts for the rest of the poster. This effect is useful in alluding to the genre and ominosity of the character and the overall film. I used a gradient effect on the edges of the image to create a similar effect and to allude to the genre further. By having this as the only image on the poster in the centre, it draws the attention of the audience, as it creates a darker and more mysterious effect surrounding the film.
I used a similar bold font for the main title as I did in the trailer. In the trailer, I also changed the colour from white to red, which is the colour scheme I used in my poster and magazine cover. This creates a brand identity for my film, and continues it through my texts to make it more recognisable for audiences. The bold font is effective in drawing the attention of the audience. As this main title is in the centre of the poster and is a contrasting colour, it stands out well and emphasises the genre - with the connotations of death and danger associated with the colour red. I used the same font for the other titles on the poster, in order to create a sense of continuity in the text. I made these titles smaller and in white instead of red, in order to not take away from the image and the main title. I added a gradient effect on all of the titles to allude to the genre and to add to the mysterious effect of the poster. By dragging this up from below each set of text, I was able to create an eerie looking font, whilst still be able to read the text effectively. For the bottom credits, I used Powerpoint and Photoshop to create these so that they looked real and professional. I used a small, squished font to make this look as realistic as possible and then made the text small enough to insert effectively at the bottom of my poster. The actors' names at the top of the poster is conventional also, which is why I chose to include this on my poster.
By using a black background, I have conformed to conventions of typical horror films with a dark, mysterious effect for the branding. The image and the fonts all stand out against this background, which draws the attention of the audience and conforms to the horror genre. I, similarly, used a black background, and red and white colour scheme, in my magazine cover and trailer, further continuing the brand identity I have created for my film.
It took a while to get the layout for my poster right. I altered the position of the text in relation to the image multiple times before deciding to put the text below the image. I like the way that I changed the sizing of the fonts to add variety to my poster. Although there is not as much content on the poster as there is on the magazine cover, I spent time carefully deciding where to position the text and image and how I wanted the gradient to look. I made sure to get the sizings of the text and image correct and in proportion, to make the poster seem professional, and I also thought carefully about the layout of the credits and how they would look when incorporated with the rest of the poster.
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