On my magazine cover, I used many different titles in order to make certain parts of the cover stand out. For example, I used the font that was used in my film to create continuity for the branding, whilst I used a thinner, italic font to contrast this and the other bold fonts across the cover. I used a bold font within the text across the cover in order to draw attention to the text and emphasise certain words. I made sure to make the text on each side of the image smaller, which is conventional for a magazine cover, in order to not draw attention away from the film feature in the centre - which I made bigger to draw focus to. I used the same thinner, italic font for the main magazine title to create continuity across the cover and to create a simplistic, classic design for the magazine. I made the word "carpet" smaller as a design choice. I thought this was different and would draw the attention of readers. With "the red" being bigger, it is easy to associate this with the spots of colour used across the cover to create a cohesive design.
I used a white and black colour scheme with pops of red. The white stands out against the black background, which is effective in drawing the attention of the reader. This colour scheme is the same as the one I used for both my trailer and poster. This creates a brand cohesion which will also draw the attention of audiences. By using a cohesive identity for the film it will make it easier to target audiences and market the film. I decided to use the pops of red throughout the cover to also draw attention to and emphasise aspects of the text - similar to how I used the bolder font. I decided to use a black background for my cover instead of a white one as it made the white font and image stand out and make the cover look more professional as a magazine.
For the central image, I chose to continue the brand identity by using the same image of the panda as I did for the poster and within my trailer. This image is black and white, contrasting the colour in the rest of the cover. This is effective in drawing the audiences attention whilst also alluding to the genre and ominosity of the character. I used a gradient effect on the edges of the image to create a more ominous and mysterious effect and to allude to the genre further. I added smaller images to show other films. Applying these to the cover made it look more professional and varied as well as more conventional as a magazine cover. I left two of these images in colour as I felt it looked better than overusing the black and white. All of the images used on the cover are my own pictures that I have taken which meant I was able to manipulate how they looked to suit the cover.
I spent a lot of time configuring the layout of the cover to get it right. I knew I wanted to place the image in the centre to draw the attention of the audience effectively but also because this is quite conventional for other magazines. I started with the main title at the top of the page, mainly because this is also something that is quite conventional for magazine covers. I think this is effective as it allows the audience to read down the cover smoothly and efficiently. By including the film title and the two tag lines above and below at slightly different alignments, I was able to create an interesting design that would attract attention. After adding the secondary images at the bottom of the cover, in order to not draw attention away from the main image, I was able to finalise where to put all of the text across the cover so that the audiences' eyes are drawn to each part of the cover.
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