When planning my productions, I carefully researched different horror productions in order to find influences for my own brand. In particular, I made sure to look at other posters and magazine covers as I had not previously looked at these types of texts in much detail. Looking at different conventional materials meant that I could emulate aspects to make my productions seem more realistic and effective.
For my poster, I used a tutorial to create an overall horror effect. This tutorial allowed me to create a poster similar to others in the genre. I altered the layout of my poster slightly to the tutorial as I felt that the image and text would work better in a different arrangement. I also used different effects, such as the gradient, on the text to make my film seem more mysterious than gory horror. I used a similar, capitalised font, however, I used a brighter red in the colour scheme to highlight the danger and fear in the film. I took inspiration from the ominosity of the other image and wanted to portray this over the entire poster, which is why I chose to include the gradient and blur effects on the text and images across the poster.
For my magazine cover, I took inspiration from not only popular magazines, but also from magazines specialising in the horror genre. These magazines helped me to figure out the layout I wanted and some of the text I wanted to include. They also helped me to see which types of fonts and colour schemes would be effective. In particular, I found looking at Total Film covers to be the most useful as they have a clear structure and are a well-established magazine. The covers all differ but still follow a similar structure around the central image. This is something I used when creating my own magazine cover - I centralised the image and added text and other titles around the outside. This ensured that the image was the main focus on the cover in order to promote the film effectively. I decided to make the poster background black so it blended well and didn't away from the image or the text.
For my trailer, I mainly used my own knowledge of horror conventions to create a basic plot for a horror film. I looked at trailers for films such as Scream (1996) and It (2017) to get an idea of how to portray the characters and narrative effectively without giving too much of the plot away. Scream particularly helped me in looking at portraying the main female character, whilst It helped me in looking at how to establish an eerie equilibrium effectively. Looking at other trailers helped to show me different camera angles and editing techniques that would be effective in portraying the vulnerability of the main female character and the threat of the antagonist.
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