Questionnaire Results

From my questionnaire, I have created some graphs to represent the answers that I received. This will help me in deciding some key aspects for the film, in relation to the feedback I got from the target audience.


Question One: Which do you think is the best title for a psychological thriller/horror film?

This question formed an idea about what type of title the target audience thought would be best and would make them want to go and see the film. 'Watching...' was the most successful title, gaining 40% of the vote. 

Question Two: Which do you think would be the most effective slogan for a psychological thriller/horror film?

The slogan is equally as important as this is something that aims to sell the film. The questionnaire was important in seeing what the audience responded to well and what they thought would effectively sell the film. In this case, it was 'He Can See Your Fears'.

Question Three: What would be the best location for a psychological thriller/horror film?

To film my trailer effectively, I will need a tense and exciting location. To find out what my target audience thought was the scariest and filled with the most suspense, I asked which they thought would be the best. A house in the night proved to be the scariest - with 60% of the sample voting for it. 

Question Four: Look at the pictures of the masks below. Which would be the scariest for a psychological thriller/horror film?

For my villain-type character, I wanted a disguise that would increase the tension and make people want to go and see the film. I picked five masks that I felt would work equally as well in my film and asked the target audience to pick their favourite. Overall, there was a tie, with Mask 1 and Mask 4 coming out as the favourites.

Question Five: What kind of character would be most effective as a victim?

I wanted an opinion on what type of character would work best as a victim in a horror film. I found that the stereotypical teenage character was most effective, holding 55% of the vote, possibly because this character is easily relatable to the target audience.

  

Question Six: How long would you expect typical horror trailer to be?

Trailers are, on average, between 1 min 30 seconds and 2 minutes long. However, I wanted to see how long a trailer the target audience would expect as I didn't want to make it too long and make the audience not want to see the film. I also didn't want to make it too short either. I found that 2 minutes on average would be the best length to make my trailer. 

Question Seven: What types of camera uses would make the trailer more tense and enticing?

I wanted to know what types of things made people want to watch a film after seeing the trailer. I thought that camera is quite important in increasing tension and making the trailer more exciting and I found that using close-ups and jump cuts would be the most effective in doing this. 


Question Eight: How should sound be used to make the film trailer effective?

Another element I decided to ask about was sound, as sound is used very effectively and cleverly in horror films and trailers. The target audience helped to show exactly what makes a horror trailer effective. I found that, to make my trailer effective, I should primarily use little dialogue, but I should also include some heavy music throughout the trailer. 

Question Nine: What part of a trailer entices you to go and see a film?

As well as specific elements, I wanted to know, overall, what to focus on in my trailer to ensure it is effective. I added classically focused on elements in a horror trailer as the answers to see which is more important to the target audience. From the questionnaire, I found that the characters and the plot are most effective to focus on, with a cliff-hanger following closely behind. 

Question Ten: On a scale of 1 to 3, rate the following things in order of which you expect to not see in a film trailer? (1 = most, 3 = least)

For question ten, I used multiple graphs to show which aspect of a horror film the target audience least expect to see in the trailer. I found that the ending of the film was the least expected to see in a trailer with 50% of people saying that this is what they don't expect or want to see it, whilst 50% also said that the villain's identity was the thing they didn't care as much about seeing (50% put ending as 1 and 50% put villain's identity as 3).