Target Audience Profiling

The profile for 28 Days Later similar is my project and so it is useful to look at to gain insight into the trends in target audience. 28 Days Later is a thriller/horror film - although, it may have appealed to a very broad audience given its dystopian sci-fi angle. You can see that it was popular with a broad class spectrum at the box office - although, largely with the C1 profiles. I think that the gender spread is interesting as it is shown to be a pretty even split between the two. This shows that my trailer should ideally appeal to both genders and mainly between the ages of 15 and 34 to reach the full expected target audience. 

For my film, I want to attract a broad audience from the age of around 15 to around 35, meaning I will have to use conventions to attract the audience and make the film relatable to them. I have found that this audience is typical due to the adrenaline and thrill that a horror film can provide to an audience. For my film, it is clear to see that I will need to class it as a 15 so that I can take full advantage of the full target audience. Making the most of the target audience means that the film will also benefit from an increased profit when the film is distributed. 

This image is symbolic of the typical target audience for a horror/thriller film. My target audience, through the ages of 15 to 30 is embarking on lots of different key moments in their lives, such as first employment, first houses etc. Things like social media and friends, as well as places travelled to and things learnt, are most likely to influence the target audience in their day to day lives. Having things in the trailer that relate to the target audience will ensure that they go and see the film and hopefully enjoy it. Having relatable characters to the target audience will also ensure they go and see the film as they are able to step into the characters shoes and live through the story as if it were their own. Multi-platform technology, such as mobile phones, are key to marketing towards this target audience. As they are so common in youth culture, multi-platform media campaigns will be able to be targeted at a much wider audience through the use of social media and the internet. Not only is this a cheaper, more efficient, way of promoting the film, it will attract a much larger audience and in turn, a much larger profit.