I focused on using close-up shots and medium shots with a few establishing and long shots. This is because, by using close-up shots and medium shots, I was able to create a more mysterious and ominous effect, indicating the horror genre more effectively. The close-up shots were effective in introducing the characters to the audience, whilst the long and establishing shots were effective in introducing location and creating a variety of shot types. For example, I used a medium shot to introduce the victim and to introduce the antagonist, while I used long shots to introduce the location of the film.
I think that the range of shots I used were effective in indicating the genre and creating a variety within the trailer. This meant that I could move shots around to see which fit best and ultimately create a dynamic trailer that did not seem repetitive.
Throughout the trailer I made use of editing techniques, such as fades to black and transitions on the titles to add to the tension and suspense of the trailer. For example, I used a fade in effect on the first establishing shot before focusing it using another effect. I also used a fade in and smear effect on the titles to highlight the horror genre and make them stand out within the trailer. These transitions and effects meant that the trailer looked more professional and conventional as a horror film.
As well as transitions and effects, I used match-cutting throughout the trailer to create smooth cuts between shots. This meant the trailer flowed more effectively and I was able to create a more professional and effective looking sequence of shots.
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