Evaluation Task 3: Audience Questionnaire

What have you learnt from your audience feedback?

In order to evaluate my work effectively, I created a questionnaire to see what people thought about different aspects of my productions. I asked a group of people what they thought after showing them my three productions in order to get some feedback about the work I have completed. My questionnaire had eight questions in it, surrounding the areas of narrative, characters, branding and technical skills used. This range of questions is to ensure I get accurate results about the entirety of my work. Below are the questions I asked.
  1. On a scale of 1-10, how realistic are each of my productions in comparison to other horror films?
  2. Which character did you most relate to and why?
  3. Which character would you like to learn more about?
  4. Do you think the continued central image is effective?
  5. Would this branding make you want to watch the film?
  6. What was your favourite part of the trailer and why?
  7. Do you have any advice on how to make my productions better/more realistic?
  8. What do you think will happen in the film based on the productions I have made?
Overall, I found that many people viewed my productions as professional and realistic, however, as my production was low-budget, I was using less professional equipment which had an impact on the final productions. The use of conventions specifically placed my productions in a higher regard than if I hadn't taken advantage of them. For example, the sound motifs in the trailer and the use of the panda image on the magazine cover and poster greatly increased the level of suspense in my productions, enhancing the effect on the audience. 

Most of the audience said they most related to the female victim character, played by Claudia Nixon. This is due to the fact that I asked a target audience of teenagers - a similar age to the main character. I also found that the audience did not respond as well to the antagonist or the other female character, possibly due to the fact that the audience do not find out much about these characters. Specifically, the other female character was the character that the audience wanted to see more of. Whilst the audience didn't respond well to the antagonist as a relatable character, using the antagonist as the central image for the three productions was shown to be effective with the audience. This branding I chose was shown to be popular and enticing, which is something I hoped to achieve with the central image of the antagonist and the overall colour scheme and layouts of the productions.

By asking this questionnaire, I was able to see that the fast, chase scene was one of the more effective scenes in the trailer, as it was enticing and exciting for the audience to view. The audience related well to the characters and were able to see what could happen if they were in that scenario themselves. The trailer is quite conventional and so the audience were able to predict more about the rest of the film more easily than if I decided to ignore using conventional traits. 

Although my productions were popular and effective with the audience, there were a few things that could have improved my work. In the opinion of the audience, it can be argued that my trailer needed to be slightly longer and needed to include more about the specific characters and the magazine cover possibly needed to have more text on it to draw the attention of the audience more effectively. 

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