How effective is the combination of your main product and ancillary texts?
In my texts, I chose to portray the horror genre. I chose this genre as I wanted use conventions that would easily increase tension and suspense. By researching the horror genre more, I found that some conventions would work better for the brand than others, making it easier to see which conventions I could incorporate into my texts.
In the trailer, I used many conventions. For example, I included sound motifs and music to increase tension throughout the trailer as well as using editing techniques on the titles. By layering the sound motifs, I was able to create an eerie and uncomfortable atmosphere for the audience whilst hinting at the genre. Other sounds I used include a twig snap, footsteps walking and a phone ringing. These sounds all added tension and added to a more fearful pace in the trailer. Alluding to the genre through sound was important for my trailer as it meant I was able to enhance the camera footage to make the genre more evident and the tension increased. I decided to add effects on the titles in my trailer as a way to allude to the genre. By using a capitalised, traditional font, I made the text stand out against a plain background. I used phrases, such as "who is watching you", to increase the tension in the trailer and allude further to the horror genre. This produced a fearful effect for the audience as it makes them question the film and their own lives, bridging the space between real life and film. The swipe effect on this text was effective as it created a fast pace for the titles and increased the eerie suspense of the trailer. I made the text white with red accents, continued throughout my ancillary texts, as this added to the genre indicators. The white stood out against the black background, whilst the red highlighted the danger and fear within the trailer.
In the magazine cover, I similarly used fonts and the colour scheme, as well as the central image, to indicate the horror genre of the brand. As with the trailer, the accents of red in the text across the cover highlighted different moments to draw the audiences eyes. For example, choosing to highlight the word "dying" in red suggests an eerie and dangerous atmosphere in the film. The black background created a continuity between the three texts and meant that the content stood out more and created a darker feeling for the audience. The layout of the cover is quite conventional of magazine covers in general as I made sure the image drew the audiences' eyes and that the text was noticeable around the edge. I increased the size of the title of the film to be larger than the other text on the cover as this also helps to draw the attention of readers. The central image is effective in drawing the attention of the audience whilst also giving an insight into one of the main characters in the film. This is conventional as it shows the audience who and what the film might be about. By making this image black and white, it doesn't take away from the text but is also a prominent feature on the cover.
Much like the magazine cover, in the poster I used a prominent central image and a contrasting colour scheme to draw the audiences' eye and indicate the horror genre. By putting the image right in the centre and blurring the edges out, I managed to create an eerie image to advertise the film accurately. The image is of the main antagonist in the film so this gives the audience a hint at what they can expect in the film, something conventional of other horror film posters. I used the same image of the antagonist throughout my three texts in order to secure an effective brand identity. In accordance with my other texts, I used a bold font across the poster however, in contrast to my other texts, the only red colour on the poster is the main film title. This draws the audiences' eye and allows them to first see the image and then the title - the most important parts of the film's branding. I decided to use a gradient on the title to add to the blurring image in order to create a continuity and mystery across the poster. This is effective in alluding to the horror genre. I created my own production credits at the bottom of the poster by using a conventionally squished font and making it a lot smaller than the rest of the text on the poster. I also coloured the font a very light grey. This ensures that this part of the poster doesn't overtake the important title and image.
No comments:
Post a Comment