Brave (2012): Poster Analysis

The main colour on the poster is the bright orange used for the character's hair. This immediately draws the audiences attention and suggests to the audience that she is the main character in the film. The colour connotes fire and passion, something that might describe the nature of the girl. Ginger hair is commonly seen in Scotland and the Celtic patterns on the title link to this heritage. 

The colour blue is also prominent in the poster. This colour connotes calmness, which contrasts the fiery nature of her hair. This could suggest that she, in some way, disrupts the calm nature around her. 

The use of the language "Disney . PIXAR" at the top of the poster shows who is releasing the film. These two well-established companies are globally popular and famous for their animated films.  As it is a Disney film, it suggests that the film will be family friendly. The use of the bow and arrow and the pose and facial expression of the girl suggest that the film, although family friendly, also includes aspects of action-adventure films. 

From the props, costume and title, it is clear to see that the film is set in quite a traditional setting, possibly in Scotland due to the Celtic patterns. The setting of the poster also hints that nature is going to play a big role in the film. 

The slogan "Change your fate. June 22" implies that the film is going to be about changing fates in some way. This slogan is directed at the audience and encourages them to go and see the film. The slogan is at the end of the row of glowing blue dots. This leads the audiences' eyes from the title and main character down to the date of release. The blue dots suggest something magical might happen, and this entices the audience further to go and see the film.

The bear in the background of the poster suggests that it is going to be an important part of the film. The bear is mysterious to the audience and makes them wonder what role it will play in the film. The fact that it is almost hidden behind the title suggests that, despite the scary appearance, the bear is not considered brave. This makes the audience wonder what is going to happen and encourages them to go and see the film.