The trailer begins with the equilibrium phase of the narrative, showing a normal family in their home. There are close-up and medium shots of each character which allows the audience to see each of the characters predominantly involved in the film. The disruption begins when the little girl gets a place in the finals of a beauty pageant. After this, during the recognition and repair phases, there are many long shots of the van driving, cutting to medium shots of the characters inside the van. Upbeat music starts playing which suggests to the audience that it will be an upbeat and cheerful film. The sliding cuts throughout also help to indicate the comedic genre of the film. The yellow van is significant in the film, and the audience can see this from the continued shots of it. The music becomes more dramatic and hopeful during the montage of clips towards the end, suggesting that the film is of the dramatic genre.
The audience are left asking many questions that will encourage them to go and see the film. For example, does she get to California in the end and does she win the competition? These questions allow the audience to think about what could happen and then go and compare it to the actual film.
The actors help to create a unique selling point for the film. Popular actors, such as Steve Carrell, star in the film and encourage the audience to go and see the film. The actors all have different characters that the audience can relate to and want to watch. Other things that might entice the audience to watch the film are the heart-warming storyline and family journey, both of which are cliches of dramatic films.
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