The trailer begins with an establishing shot of the two men on a boat, and then a long shot of the island as they arrive. The equilibrium is quickly stated, with the two men being federal marshals and visiting the island where they keep dangerous and mentally unstable criminals. This is only mentioned once or twice in the trailer, and the audience only get glimpses of who the criminals are, which intrigues people as they want to learn more about the people living on the scary island. The music, at this point, is relatively calm with horror motifs sounding throughout. This increases the tension and anticipation within the trailer.
The disruption phase begins when the audience learn of the prisoner escaping. The music gets more intense with the introduction of ticking and stormy sounds. There are a lot of fade to blacks throughout the trailer and more intense cuts with flashes to increase the tension. These also act as genre indicators as they are typically used in horror films.
The recognition phase comes when the two men realise something is wrong with the island and try to repair it by finding the missing patient and leaving the island. This is shown to be difficult as they change clothes half way through the trailer - into white clothes that closely resemble the patients'. The addition of screaming noises adds to the fear and tension that the trailer hopes to invoke in the audience. The more intense cuts also increase the fear that the audience feels but also encourages them to go and see the film to see what happens.
We are left asking many questions after the trailer. For example, the change of clothes makes the audience wonder what happened to them and if they became patients - the images at the end of DiCaprio losing his mind also hint at this. The audience are also left wondering if they ever get out and if they find the girl, but also wonder how they went from investigating the island to being treated as patients.
Leonardo DiCaprio is recognised as a unique selling point for the film, as well as Martin Scorsese. There are a lot of close-up shots during the trailer of DiCaprio, to entice the audience as he is a well-known and popular actor. Scorsese is a celebrated director and producer and this will also entice the audience as he is well-known for directing very famous films.
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