The trailer begins with some text on a black background. The use of the phrase "formerly known as 'Central Park'" suggests that the film is in the future. It also hints at it's location in New York City. This begins the equilibrium phase. The use of the shaky camera suggests that the film is similar to a documentary, filmed on a regular phone or camera. This allows the audience to step into the shoes of a civilian watching the events occur. The rewinding at the beginning of the trailer suggests that someone is watching the footage filmed. This could suggest that the events occurred in the audience's time but are being watched in the future, as well as suggesting that it all happens in the future. This makes the audience wonder who is watching it and what happened to the person who filmed it. The monochrome cuts and fades increase the tension and highlight the thriller/horror genre of the film. There is no music, as it is footage that someone has filmed. This gives the trailer a sense of reality and is effective in showing the audience exactly what happened in the person's eyes. The equilibrium shows a group of teenagers/young adults having a party. This is relatable to the target audience and introduces the type of character that filmed it.
The disruption begins when there is a long shot of an explosion. This then cuts to another location, where there is a closer shot of another explosion. This creates a sense of chaos that is a complete contrast to the party at the beginning. The panning shot when the people run to get out of the way highlights this chaos and this creates a fear and panic in the audience. The monochrome cuts continue throughout the trailer, to further highlight the intensity of the film. The medium shot of the head of the Statue of Liberty confirms the chaos and fear in the film. This encourages the audience to watch the film as they will want to know what happened and why the head of the Statue of Liberty has been discarded in the street.
The recognition phase begins when the boy filming turns the camera around to explain what he saw. The rewinding effect on the camera continues here and allows the audience to see what happened. The frequent cuts between him and the city show the audience just how he sees the situation and allows them to be introduced to him, possibly as the main character.
The repair phase begins when there is a montage of fast paced clips of various injuries and explosions and crashes. This creates a sense of panic in the audience. The sound is slightly muted to create a more chaotic effect on the audience. In this phase, horror motifs, such as screeching and booms, begin to play to highlight the intensity of the film and the situation. The fade to blacks increase the intensity of the fighting and action scenes. This makes the audience want to see the film as they want to see what is causing the damage and who will win. The use of the phrase "run run run run" suggests the panic and chaos that the characters are in and how the whole city feels. At this point, filming from a point of view, allows the audience to further enhance their empathy for the characters and allows them to step into the situation and live in the film. The use of the phrase "people are going to want to know how it all went down" suggests that the purpose of them filming the events were for distribution and to show people, possibly in the future. This makes the audience wonder when it was filmed and why someone might be watching it - it might be happening again or someone may have just found it.
A unique selling point for the film is possibly the way that it is filmed. The shaky, documentary-style filming is intriguing as it is not like any other film - it allows the audience to feel like they are a part of the situation and feel like they can relate to the characters, as it creates a sense of reality.
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